Ian Broderick 
Owner of CV Hair & Beauty in Bloomsbury, London

Ian partnered with Treatwell back in 2008, when the financial crisis affected his business – client numbers soared and the salon was saved. However, Ian continued using his original salon software, meaning he had to book Treatwell clients into his system manually, until finally the headaches got too much. Now he’s switched to Treatwell Connect and life is easier, smoother and fully automated!

“We started using Treatwell when the financial crisis left my salon rather vulnerable. I liked the fact we could control our prices, discounting only in our quiet periods, as opposed to the ‘daily deal’ sites that were around at the time. Treatwell absolutely kept us in business – we got new clients and they kept coming back.

“As the years went by, we got better and better at using Treatwell but we were also working with a software system that wasn’t 100 per cent compatible. It meant I constantly had to be near a computer to book the Treatwell clients into our system. One day, when I was driving round the M25 and found myself having to stop and find a computer I could log into to transfer the data, I decided enough was enough.

“Switching to Treatwell Connect from my existing software could not have been easier. Treatwell came to my salon and helped me download all the important info from my old system and migrate it into Connect, and then showed me how to unlock all the Treatwell Connect features from day one, like automatically sending appointment reminders to my clients and invitations to re-book.

“Treatwell Connect has cut my workload enormously. I can see what’s happening in my salon in seconds, wherever in the world I am. And my favourite thing of all is waking up every morning to see appointments booked and money flowing into my till!”

 Morgan Boyd 
Treatwell Growth Account Manager

As a Growth Account Manager, Morgan’s job is to help partner salons like CV Hair and Beauty to reach their maximum potential online with Treatwell.

“I worked with Ian on a one-to-one basis to confirm whether it was the right decision to move him over to Treatwell Connect, including spending time in his salon observing how he and his team use their software.

“At Treatwell we’re very aware that salon owners worry about change, data security and learning a new system. In Ian’s case we kept him in the loop constantly about the progress we were making as we migrated his old system onto ours and he was able to ask questions and get full reassurance at every stage.

“Now Ian is running Connect in his salon he can manage his whole business anywhere and at any time – he’s basically got his whole salon in his pocket. All his admin is automated – from product stock to performance updates – and he can even see how many of his clients are new or returning, who they are and what they’re booking. As a result, he’s been able to hone his menu and his team is absolutely motivated and firing on all cylinders.”