Lawrence Harris
Owner of Anita Lawrence Hair & Beauty in Parsons Green, London

Lawrence (pictured with salon manager Misha Galeckova), had been running his business for 20 years before finally accepting he needed an online presence. Just three months after partnering with Treatwell, he is welcoming more than 50 new clients a month.

“We’re a long-established salon with a clientele that we’ve grown organically but I’d been aware for a while that other salons in my area were getting online and that we needed to address this. We looked at dozens of online booking systems, but Treatwell stood out because of the exposure they could give my salon – so many consumers use them to find hair and beauty appointments, they’re even bigger than Google!

“The support I’ve had from Treatwell during these initial months has been excellent. Our Digital Account Manager, Micha, organised a professional photo-shoot of my salon, so that our online listing would look as good as possible. She also spent the day with us to get us up and running and using all the Treatwell tools, which was so helpful.

“The whole process has been really smooth. The technology works really well and our clients enjoy using it. More and more of them use the Treatwell booking widget to book their appointments and that’s really taken the pressure off reception, allowing the team to focus on the tasks that really matter to them.

“Since joining Treatwell we’ve had a steady flow of great new clients into the salon – around 50 per month, which is way more than we’d expected. Lots of them live locally and many of them have become regular clients. There’s a fantastic energy on the salon floor – Treatwell has completely reinvigorated my business.”

 Micha Bowley 
Treatwell Digital Account Manager

Micha helps salons like Anita Lawrence Hair & Beauty through their first steps, ensuring everyone knows how to work the Treatwell tools, getting social channels looking good and even setting up the salon answer machine with the perfect message!

“Salons do best when they’re fully engaged with all the Treatwell tools, so we work closely with all our new partners to ensure they understand and can use all the different features that we offer. The first three months are critical – I spend time with partners, either face to face at their salon or over the phone, getting to know their business and making sure they know how to get the most out of Treatwell.

“We help them create their profile on Treatwell, including organising a complimentary professional photoshoot of their salon to ensure it looks great. For some salons, online is a scary place, and so my job is to reassure them that this is about taking the pressure off. People are surprised by how easy it is to use Treatwell – salons that used to be technophobes are now flying!

“The team at Anita Lawrence are already enjoying great success; their customers can now find them online and book their appointments on social media.”