Style meets substance in this epic shoot...

When we turn 40, we hope we do it with this much style. Hairdressing magazine Creative HEAD teamed up with hair brand Paul Mitchell to celebrate their four decades in the hairdressing industry. The six pillars that define their brand were brought to life by Jonathan Soons, Artistic Director for salon group Headmasters, and the results are stunning. Meet The Professional, The Messenger, The Philanthropist, The Conservationist, The Guardian and The Artist... 

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Photography: Bekky Calver
Hair: Jonathan Soons for Headmasters
assisted by Pervin Cirakoglu, James Davies and Luke Dawson-Browne
Make-up: Stefan Jemeel
Styling: Issie Gibbons
Models: Merilin Kask, Donika Meziu and Isobel Dodd